Yep.
Why?
Why?
Well, I get these ideas, see? But when I start to write them down, they just sound flat. And then I lose interest in writing them, because if I'm not really jazzed about writing them, who's going to be interested in reading them? So I thought that having an imaginary friend to bounce these ideas off of would liven things up a bit. You know, make things more interesting. Plus, 70s pop-culture references play well these days. Disney just bought the marketing rights to the Muppets, you know.
Interesting.
Yes. Is that your response, or are you seeking clarification?
Not sure.
Plus, I always wondered if I could actually write dialogue. It seemed like hard work in my mind.
Many things do.
Smartass.
Also, sometimes, like in live conversations, I need those helper words to keep the flow going. There are people who pay money to learn how to do this. I'm trying to teach myself, to save money.
So I'm not getting paid, then.
No, you're a figment
Says you. So what were you going to call this post?
Originally, something along the lines of "What Jacques Ellul can teach us about social marketing." But then I balked, because I thought I'd never get any traffic because I doubt Jacques Ellul is a popular search term.
You're probably right. Google analytics could tell you.
No doubt.
So, title, aside, what was your point?
Well, I've been seeing and reading a lot of research lately about web behavior and user behavior and how these to interact and influence each other. I really think that if you want to understand how to succeed with any particular medium, you need to understand the building blocks of that medium - how it's composed. Basic McLuhan stuff. The medium never stopped being the message.
Go on...
See, "electronic communications" in McLuhan's day referred to TV and Radio. These were analog technologies. They were biological at their root. What we're dealing with now, with what I'll call "digital communications," is something else entirely.
How so?
Look at the technology that's driving it all - it's binary. Code. Trillions of transistors saying "yes" and "no" but never anything in between. I think you can make the argument that this kind of dynamic reflects the kinds of attitudes we see now in our media and public discourse - increasing polarization; an inability to "come together," if you will. That's where the Jacques Ellul thing comes in - that the character of the technology determines how it will be transmitted and received.It seems that every question facing the public now very quickly degenerates into polar opposites shouting at each other. It's either/or, not "and."
No "and"
Right. No "and." Another working title for this entry was going to be "Whither 'And'" or "Where does 'and' live?." But c'mon, I'd like people to read this.
I'm reading it.
You don't have a choice.
But, look at the studies that have come out about the younger folks - they're online and connected every waking hour. And they have no problem connecting on bigger issues and mobilizing large numbers of people.
True. But you also see a lot of instant, unthinking judgements as well. I'm not saying that in this new way of thinking you can't have meaningful dialogue or accomplish things. But I think you need to understand that you'll need to come at it in a different way. And looking for the middle ground - the compromise - may not be the right way anymore. Electronic communications are instant and unthinking. It's biological, too, but more like an amoeba responding to a poke.
That's what I feel we've lost as our culture has moved from analog to digitial culture. Analog is hard work. It has a tangible, physical element that doesn't exist in our world anymore. It implies compromise. The end result may be the same in the digital realm, but you learn differently. You respect the end product more, I believe, when you've rolled up your sleeves and gotten your hands dirty or marked up tape with a china marker.
Now you sound like an old fogey.
I know. But I do see encouraging signs. So many user interfaces now blend the efficiency of the digital with the elegance of analog controls. there's probably still a long way to go.
Question: Weren't we talking about social media?
Yes, yes we were. But my mind tends to wander. Well, not wander. It takes a lot of tangents. The stops along the way are related. There is a thread, but not everyone sees it.
Ok. I hope i get better at this.
You will. See, work stuff bleeds into home stuff. And it's natural for me to think about how I'm doing my work and how my brain works while I'm working. There's the work, and the meta work. And now you get to read about it all.
Oh, lucky me.