From Evernote:

The tangible still matters

Wolfram won out over a session on this, but here are my ideas: 

Obviously the Apple effect, placing the emphasis on well-crafted objects. 

But you can see how that effect now informs competing products: Craftsmanship communicates potential and value. 

For me the physical informs / drives my thought process. Capturing it by writing it down is a way to process it. Typing it and going back doesn't produce same intensity.